Satya Sai Baba means "Father (of) Divine Truth" and is the title of a famous Indian guru who has endorsed this incense as his favourite. Nag means "Snake" and "Champa" means flower: thus the name means Snake Flower.

Srinivas Sugandhalaya (BNG) LLP is the maker of the world famous Satya Sai Baba Nag Champa. For many people, when they think of incense, this is what comes to mind.